Discipline(s):
Communications
Area(s) of Expertise:
Public Health Communication Messages to Improve Understanding of Social Determinants of Health
E-Mail:
jdn56@cornell.edu
Background:
(Ph.D, University of Pennsylvania) joined the faculty at Cornell University as an Assistant Professor of Communication in fall 2008. He was a Robert Wood Johnson Foundation (RWJF) Health and Society Scholar at the University of Wisconsin from 2006-2008. His research explores the effects of mass media campaigns and news coverage on health behavior and social policy. Much of his published work has focused on the effectiveness of large-scale anti-tobacco media campaigns. His recent work has examined when and why media campaigns to promote behavior change are sometimes equally effective but often less effective (and rarely more effective) among socioeconomically disadvantaged populations relative to more advantaged populations. He is currently working on a 3-year grant, funded by RWJF, to develop and test persuasive message strategies aimed at raising public and policymaker concern about social determinants of health and health disparities. He is also a Co-Investigator on a 5-year, $4.4 million project funded by the National Heart, Lung and Blood Institute (NHLBI) to develop and test effective interventions to reduce excessive weight gain among socially disadvantaged pregnant and postpartum women. His work has appeared in journals across several fields which include public health (e.g., American Journal of Public Health), health policy (e.g., The Milbank Quarterly), social science (e.g., Social Science and Medicine) and communication (e.g., Journal of Communication).
Journal Articles:
Click here for a list of Jeff Niederdeppe's available publications in PubMed.
