Natasha Dow Schüll, Ph.D., M.A.

RWJF Health & Society Scholar:

Cultural Anthropology, Medical Anthropology, Science and Technology Studies, Documentary & Ethnographic Film

Area(s) of Expertise:
Technology and Experience, Consumption, Addiction, Social Study of Neuroscience & Neuromarketing


Natasha Dow Schüll is a cultural anthropologist and associate professor at MIT’s Program in Science, Technology, and Society. Her new book, ADDICTION BY DESIGN: Machine Gambling in Las Vegas (Princeton University Press 2012), draws on extended research among compulsive gamblers and the designers of the slot machines they play to explore the relationship between technology design and the experience of addiction. Her current, ongoing research concerns the rise of digital self-tracking technologies and the new modes of introspection and self-governance they engender.

Schüll graduated Summa Cum Laude from UC Berkeley’s Department of Anthropology in 1993 and returned to receive her PhD in 2003. Schüll held postdoctoral positions as a Robert Wood Johnson Health & Society Scholar at Columbia University’s Institute for Social and Economic Research and Policy, and as a fellow at NYU’s International Center for Advanced Studies. She joined MIT’s faculty in Fall 2007. Schüll’s research has been supported by the National Science Foundation, the Alfred P. Sloan Foundation, and the Woodrow Wilson Foundation.

Schüll’s documentary film, BUFFET: All You Can Eat Las Vegas, ) and see the attached press release.  Please forward this announcement to anyone you know who might be interested in reading, reviewing, or teaching with the book.  Thanks very much for your support!

Click HERE to view Dr. Schüll webpage.

Journal Articles:
Click here for a list of Natasha Schüll's available publications in PubMed.


alt text   Schull, Natasha. Addiction by Design, Machine Gambling in Las Vegas. Princeton University Press, September 2012

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