Dominick L. Frosch, Ph.D.

 RWJF Health & Society Scholar:


Area(s) of Expertise:
Medical Decision Making, Health Communication, Prescription Drug Advertising, Patient-Centered Health Care


Dominick L. Frosch is an associate investigator in the Department of Health Services Research at the Palo Alto Medical Foundation’s Research Institute. He is also an associate adjunct professor of medicine at the University of California, Los Angeles. Dr. Frosch received his bachelors’ degrees in sociology and psychology from the University of Southern California and completed his doctorate in clinical health psychology at the University of California, San Diego. He completed a fellowship as a Robert Wood Johnson Foundation Health & Society Scholar at the University of Pennsylvania.
Dr. Frosch’s research is focused on developing and implementing interventions to increase patient participation in clinical decision making and understanding the effects of health information in the media on behavior. He has an active portfolio of extramurally funded research focused on the implementation of patient decision support interventions in primary and specialty care and understanding the effects of these interventions on health care utilization and patient outcomes. He also recently completed a series of studies focused on the impact of prescription drug advertisements on health behavior and decision-making.

Dr. Frosch’s current research is supported by the Foundation for Informed Medical Decision Making and the U.S. Department of Health and Human Services. He is a past recipient of the prestigious Investigator Award in Health Policy Research from the Robert Wood Johnson Foundation. He is the author of 55 peer-reviewed papers and regularly reviews manuscripts for a variety of journals. He serves as deputy editor for the Journal of General Internal Medicine and is a voting member of the PAMF Institutional Review Board.

Journal Articles:
Click here for a list of Dominick Frosch's available publications in PubMed.