RWJF Health & Society Scholar:
Marketing, Consumer Psychology
Area(s) of Expertise:
Target Marketing, Marketing and Obesity
Professor Grier conducts interdisciplinary research on topics related to target marketing, race in the marketplace, the social impact of commercial marketing, and social marketing. Her current research investigates the relationship between marketing activities, and consumer health, with a focus on obesity. She has published her research in leading marketing, psychology health and health policy journals. Professor Grier has policy experience based on two years at the Federal Trade Commission, and also has practical industry experience in Market Research, Brand Management and Marketing consulting. She is currently the Director of food marketing research for the African American Obesity Research Collaborative Network (AACORN). She also serves on the Editorial Board for the Journal of Public Policy and Marketing, and is a member of the Institute of Medicine Food forum. She previously served as a member of the Board of Scientific Counselors for the Centers for Disease Control and Prevention (CDC) National Center for Health Marketing, and on the Advisory Boards for Transformative Consumer Research (TCR), the Villanova Center for Marketing and Public Policy and the Ph.D. Project. She received her Ph.D. in Marketing, with a minor in Social Psychology, from Northwestern University and also has an MBA from Northwestern University, with an emphasis on marketing, non-profit mgmt and international business.